Lead and develop Dustin’s Relation Sales business in Finland, driving profitable growth, strengthening customer value, and shaping the future of a high-performing sales organization within a leading B2B IT partner.

This is what makes the position as Country Director, Relation Sales Finland unique

Ownership of a large and strategically important sales business, with full responsibility for performance, growth, and customer value.

A key leadership role driving the shift towards services and solutions in a complex B2B and public sector environment.

The opportunity to lead a mature organization through transformation while working closely with group functions in an international setup.

My name is Pontus Cederberg, and I am EVP Relation Sales at Dustin Group. As a leader, I focus on creating clarity, strong accountability, and enabling teams to perform at their best, while working closely together to drive results.

Your role & influence as Country Director, Relation Sales Finland

Responsibility
You will be given responsibility for leading Dustin’s Relation Sales business in Finland, driving profitable growth, strengthening the customer offering, and ensuring strong execution of the commercial strategy.

Collaboration
Together with your team, you will build a strong and competitive sales business in Finland, with a clear focus on customer value and long-term growth. You will work closely not only with your leadership team, but also with key vendors and partners, as well as group functions such as Offering & Procurement, Operations, Finance, and HR, and with other country organisations across Dustin.

Core activities

• Drive sales performance and growth across key customer segments, including public sector and B2B

• Develop and grow services and solutions sales, strengthening Dustin’s customer offering

• Lead and develop a high-performing sales organization, ensuring strong execution and accountability

• Strengthen and develop our collaboration with key partners in the Finnish market to further strengthen our position in the partner landscape.

Benefits of joining Dustin

We believe there's more to Dustin than just the benefits listed here. You'll fully understand this once you're with us. Curious? Our Life at Dustin page has you covered.

You can find more of our benefits below in the vacancy.

This is what we imagine you bring to the table

We envision you as a commercially driven leader who combines strong sales leadership with the ability to drive performance, develop teams, and create long-term customer value.

Additionally, it's important that:

• You have a bachelor's degree level of working and thinking

• Experience with leading B2B sales organizations, including P&L responsibility

• Technical understanding of solution and service-based sales, ideally within IT, technology, or related industries

What can you expect next?

To ensure a fair recruitment process free from unconscious bias, we handle your application anonymously and do not accept cover letters. Please refrain from sending one, so that the selection is based solely on professional competencies. We expect the following steps in the recruitment process:

• Initial screening and interview with our Search Partner SAM International

• Interview with Hiring Manager and Dustin TA Lead

• Interview with hiring manager and key stakeholders

• Assessment (personality and cognitive ability)

• Final interview with Dustin Leadership in Stockholm

• Background checks

For questions about the position, please contact our search partner kja@sam-int.com